Social Media and Email Marketing Campaign For Netflorist's "Sameday Delivery"
This video was the first of a series for Netflorist's New Same Day Delivery option. NetFlorist is South Africa's leading online florist and flower delivery site; hit the link in the description to find out more about Netflorist. The advert was to be created in two formats, 20 seconds and 40 seconds, and tested on Social Media and Email marketing through Netflorist's customer base. The primary goal was to inform the companies customer base about the new function and then push sales of special events (i.e. Valentines Day, Birthdays, Fathers day, etcetera).
We wanted to capture and create a marketing video campaign as efficiently and cost-effective as possible. To do this we shot only the required scenes for the sequence, sourced locations, talent and gear at the cheapest possible prices and reduced shooting days to as few as possible.
The advert was to be created in two formats, 20 seconds and 40 seconds, and tested on Social Media and Email marketing through Netflorist's targeted groups. By cutting cost more efficiently in the below the line production costs the company was able to allocate a larger portion of their budget and increase their reach.
We wanted to capture and create a marketing video campaign as efficiently and cost-effective as possible. To do this we shot only the required scenes for the sequence, sourced locations, talent and gear at the cheapest possible prices and reduced shooting days to as few as possible.
The advert was to be created in two formats, 20 seconds and 40 seconds, and tested on Social Media and Email marketing through Netflorist's targeted groups. By cutting cost more efficiently in the below the line production costs the company was able to allocate a larger portion of their budget and increase their reach.
